// product & technical lead
Ajay
Yadav
Building systems for AI Search & SEO
Working on AI search systems, SEO/AEO frameworks and experiments exploring how LLMs retrieve and cite web content.
Current Work
Building a platform focused on improving website visibility in AI-driven search systems such as ChatGPT, Gemini and other LLM-powered discovery platforms.
Leading SEO and AI Search Optimization initiatives. Building systems that help teams execute SEO faster using AI tools and automation.
Projects
Platform designed to analyze how websites perform in AI search systems and provide guidance for improving retrievability and citations.
System that analyzes semantic similarity across website pages using vector embeddings and cosine similarity to detect redundancy and topic drift.
AI-assisted workflow system for executing SEO tasks faster using modern AI tools combined with traditional SEO platforms.
Research
Introduces ISIC — a four-dimensional probabilistic visibility model (Inclusion, Stability, Influence, Coverage) — as the measurement framework for AI-driven discovery. Empirically validates that LLM and Google search channels direct buyers toward fundamentally different vendors, with an average Jaccard overlap of 0.03 across 27 B2B CRM queries.
Experiments
AI Citation Testing
Testing how different content structures influence whether AI systems cite a page in generated answers.
Retrievability vs Authority
Exploring why pages retrieved by search engines are not always cited by AI systems.
Semantic Content Mapping
Using embeddings to visualize relationships between pages and detect content gaps.
Writing
GEO / AEO Strategy Shift: Why Renaming SEO Metrics Won't Work
Prompt volume is a weak signal. AI visibility is a vanity metric. Attribution is broken. Here's what actually matters in Generative Engine Optimization.
Text Embeddings for AEO and SEO: A Practitioner's Guide
How embeddings power AI answer engines, where they fail, and how to run a two-stage content audit, embedding retrieval plus LLM verification for AEO.
Why AI Won't Cite Your Content (And What to Fix)
Your page can rank and still never appear in AI answers. Here's why AI retrieves but doesn't cite and what actually fixes it.
Timeline
2025 — Present
SEO & AEO
Working on AI search visibility and answer engine optimization.
2024 — Present
AI Strategy & Systems
Exploring AI adoption, internal tools and automation.
2022 — 2024
Project Lead
Led development of internal blockchain product initiatives.
2021 — 2022
Blockchain Developer
Smart contracts, decentralized systems and Web3 infrastructure.
Now
- Building Flozi
- Experimenting with AI search retrieval
- Developing AEO frameworks
- Testing AI citation patterns