AY

About

I started as a blockchain developer, building Nightwing, an NFT analytics product. At Layers, I moved into managing developers while staying hands-on with blockchain. When Flozi started, I moved into growth and distribution, which is where SEO and AEO entered my work. Now I lead that for Neue World's clients too, and stay hands-on across engineering and QA.

Current Work

Product & Technical Lead

Flozi

Website visibility in ChatGPT, Gemini and other LLM-powered discovery.

SEO & AEO Lead

Neue World

Systems that help teams execute SEO faster with AI tooling and automation.

Timeline

01

SEO & AEO

Working on AI search visibility and answer engine optimization.

2025 to Now

02

AI Strategy & Systems

Exploring AI adoption, internal tools and automation.

2024 to Now

03

Project Lead

Led development of internal blockchain product initiatives.

2022 to 2024

04

Blockchain Developer

Smart contracts, decentralized systems and Web3 infrastructure.

2021 to 2022

Live

Now

Building Flozi
Experimenting with AI search retrieval
Developing AEO frameworks
Testing AI citation patterns

Outside Work

Racing

GT3, WEC, IMSA and Formula 1, watched for strategy, not the cars. I write about it at apexinsights.xyz.

Outside Work

Film

Cinephile.

Outside Work

Competitive Coding

Still competing when the itch shows up.