About
I started as a solo developer, shipping small projects on my own. As those projects grew, I hired developers and moved into product management. When Flozi started, I moved again out of product management and into growth and distribution, which is where SEO and AEO entered the picture. I'm still hands-on across engineering, QA, and growth; I've never been built to stay in one lane. At Neue World, I lead the AEO/SEO team across multiple client accounts.
The pattern underneath all of it is hunger I move toward whatever I'm most curious to learn next. And once I'm in, I hold myself accountable for the outcome, not just the effort.
Current Work
Building a platform focused on improving website visibility in AI-driven search systems such as ChatGPT, Gemini and other LLM-powered discovery platforms.
Leading SEO and AI Search Optimization initiatives. Building systems that help teams execute SEO faster using AI tools and automation.
Timeline
2025 — Present
SEO & AEO
Working on AI search visibility and answer engine optimization.
2024 — Present
AI Strategy & Systems
Exploring AI adoption, internal tools and automation.
2022 — 2024
Project Lead
Led development of internal blockchain product initiatives.
2021 — 2022
Blockchain Developer
Smart contracts, decentralized systems and Web3 infrastructure.
Now
- Building Flozi
- Experimenting with AI search retrieval
- Developing AEO frameworks
- Testing AI citation patterns
Outside Work
I follow racing closely GT3, WEC, IMSA, Formula 1, less for the cars than for the strategy: tire calls, pit windows, how teams manage risk across a race. I write about it at apexinsights.xyz. I'm also a cinephile, and I still do competitive coding when the itch shows up.