About
I started as a blockchain developer, building Nightwing, an NFT analytics product. At Layers, I moved into managing developers while staying hands-on with blockchain. When Flozi started, I moved into growth and distribution, which is where SEO and AEO entered my work. Now I lead that for Neue World's clients too, and stay hands-on across engineering and QA.
Current Work
Flozi ↗
Building a platform focused on improving website visibility in AI-driven search systems such as ChatGPT, Gemini and other LLM-powered discovery platforms.
SEO & AEO LeadNeue World ↗
Leading SEO and AI Search Optimization initiatives. Building systems that help teams execute SEO faster using AI tools and automation.
Timeline
SEO & AEO
Working on AI search visibility and answer engine optimization.
2025—NowAI Strategy & Systems
Exploring AI adoption, internal tools and automation.
2024—NowProject Lead
Led development of internal blockchain product initiatives.
2022—2024Blockchain Developer
Smart contracts, decentralized systems and Web3 infrastructure.
2021—2022Now
- Building Flozi
- Experimenting with AI search retrieval
- Developing AEO frameworks
- Testing AI citation patterns
Outside Work
Racing
GT3, WEC, IMSA, Formula 1, watched for strategy, not the cars: tire calls, pit windows, how teams manage risk across a race. I write about it at apexinsights.xyz.
Film
Cinephile.
Competitive Coding
Still competing when the itch shows up.