Ajay Yadav
AY

About

I started as a blockchain developer, building Nightwing, an NFT analytics product. At Layers, I moved into managing developers while staying hands-on with blockchain. When Flozi started, I moved into growth and distribution, which is where SEO and AEO entered my work. Now I lead that for Neue World's clients too, and stay hands-on across engineering and QA.

01

SEO & AEO

Working on AI search visibility and answer engine optimization.

2025—Now
02

AI Strategy & Systems

Exploring AI adoption, internal tools and automation.

2024—Now
03

Project Lead

Led development of internal blockchain product initiatives.

2022—2024
04

Blockchain Developer

Smart contracts, decentralized systems and Web3 infrastructure.

2021—2022
Live
  • Building Flozi
  • Experimenting with AI search retrieval
  • Developing AEO frameworks
  • Testing AI citation patterns
Outside Work

Racing

GT3, WEC, IMSA, Formula 1, watched for strategy, not the cars: tire calls, pit windows, how teams manage risk across a race. I write about it at apexinsights.xyz.

Outside Work

Film

Cinephile.

Outside Work

Competitive Coding

Still competing when the itch shows up.